The Green Cloud crew headed down to Orlando at the beginning of November for IT Nation, the channel’s largest solution provider conference. It’s our favorite event of the year (other than our own partner conference, that is), and we always work hard to make it a fun and productive show. There’s a lot of serious discussion and learning that goes on, but the atmosphere is friendly and engaging, and everyone is excited to be there.
ConnectWise puts on the show, but it’s not just a ConnectWise event. There’s a broad range of subjects and presentations that speak to the entire industry, across many vendors. And while the target audience for all the content is the VAR/MSP channel, we always seem to learn something as a company, as well.
At the conference, we spoke to many vendors and providers, and the message that seems to be developing across the IT industry is one of “buy, don’t build”—a theme that fits nicely into Green Cloud’s core competencies. There also seems to be a big push toward DaaS which, again, is a big part of Green Cloud’s offering.
This year’s IT Nation conference had about 3,000 attendees. It’s always a great event for us because we get to engage with many of our current partners, but since IT Nation is MSP-focused, it has also become one of our prime opportunities for face-to-face partner recruitment. We met with MANY new potential partners and had a lot of great conversations. Our sales guys were even writing up quotes for potential new partners on the showroom floor.
It was a thrilling experience, and we returned to Greenville pumped up and ready to help our partners grow their cloud practice with customized, hosted solutions and services. We can’t wait until next year’s event (and we’re already thinking up ideas for our 2018 t-shirts).