In a previous post, I discussed how we compare with the hyper-scalers like Amazon and Microsoft. In this post I’d like to discuss how we compare with other mid-tier providers or datacenter providers with cloud offerings.
The answer is simple. Our focus. We focus on cloud infrastructure products and only sell those products through the channel. We do not compete with our partners. We do not have competing products and priorities in our portfolio. We have only one way to grow and that’s via the growth of our partners. This focus creates a different philosophy than the others. Making our channel partners successful and supporting them as an extension of their team is the driving force behind everything we do.
In fact, we are one of the only (if not the only) provider in the IaaS space that is channel-only. Others have channel programs or were channel-only at one point, but also have a direct sales force as well. Others are software companies, VoIP providers, colocation focused, DR focused, etc. We have never strayed from our focus of providing cloud products that our partners want and only providing them in a cooperative way. In fact, we dabbled in cloud VoIP in our early years, but realized it was a distraction to our focus on infrastructure and removed the product from our line up (even though our growth numbers were impressive.)
To sum it up: supporting our partners isn’t just part of what we do – it’s all that we do. This focus comes through in our sales process, our service delivery process, our support process, our product management process and basically every interaction our partners have with us. You won’t find another cloud provider that truly partners with it’s customers like Green Cloud does. Period. We don’t go away after the sell; we are always there, just like another member of your team, when you need us.
We are honest and transparent to the core. We will be right beside you when selling, but also when something goes wrong. We give you the facts so you can be there for your customers. Go to our status page. You will see the level of transparency. We share every maintenance, every bump in the night. We have nothing to hide, and everything to lose by not sharing the facts with our partners.
Don’t take my word for it. Ask around. You will hear this from our current partners. You probably already know one today amongst your peers. You will likely also find those that we are pursuing who say we are relentless in recruiting new partners. That’s true, and we don’t hide from that reputation. We won’t give up on you before or after the sell. We want and need your business, and we will work tirelessly to earn your trust and keep it. We don’t take that lightly.